We are so thrilled to be included in Visit Oakland’s new campaign to promote local shops and designers! Visit Oakland is a private, not-for-profit, 501(c)(6) organization, with a 21-member board of directors and full time staff whose goal is to increase tourism’s economic impact to Oakland through destination development and brand management.
The mission of this new “Oakland Style” campaign is to showcase the city’s diverse fashion styles and the messages they represent, through a digital fashion guide that visitors can use while exploring Oakland’s apparel and accessories shopping offerings. It highlights Oakland’s fashion designers and boutiques, and encourages visitors and locals alike to shop locally. The digital fashion guide highlights five fashion styles, including Town Pride, Vintage and Consignment, A Night on The Town, Elevated Style and Lakeside Lounging. Resurrect is featured in the Elevated Style section of the guide, you can check it out here.
Here is a little bit more about what is going on in Oakland’s world of fashion from Visit Oakland: Whether it’s the historical significance of a black beret or MC Hammer’s legendary parachute pants, Oakland fashion trends express a greater meaning and are influenced by history, pop culture and politics. Oakland designers and boutique owners are making a large impact in the fashion industry, including Sherri McMullen, who styled iconic looks for Michelle Obama; Lesley Evers, who’s clothes are worn by Oakland Mayor Libby Schaaf; and Mistah F.A.B. (the Oakland rapper) who created the Dope Era urban fashion brand. Businesses like Viscera, who creates jewelry by using a 3D-printer, are leading in fashion innovation. Beastmode is a must-visit for sports fans, which is an athleisure brand created by Oakland-native and NFL player, Marshawn Lynch. Oakland’s boutiques and fashion designers have a strong involvement in the Oakland community and make it their mission to give back to the city. Oakland-inspired clothing brand, Oaklandish, mission is to spread “local love” by way of their civic pride tees and accessories, while creating quality inner city jobs for locals, and giving back to the people and places that maintain the city’s trailblazer spirit. Another social changemaker in Oakland is Regina’s Door, a vintage clothing boutique, who serves as a sanctuary of solace for survivors of sex trafficking, homeless youth and young creatives.
Resurrect is so honored to be included among all these incredible designers and trailblazers! For more information about “Oakland Style,” visit www.visitoakland.com/style or follow #OAKstyle on social media.